State of in-app subscriptions 2024
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We’ve analyzed $1B in subscription revenue
FAQ
Who is this report for?
Our research is primarily intended for app developers and publishers willing to find the best app growth strategy and be aware of the current mobile app subscription market situation.
How can I access the full report?
Simply fill in the short form at the top of the page, and we’ll send you the report link to your email.
What kind of data is included in the report?
Our analysis covers data from 55M users, 193M transactions, and 110k paywalls, all tracked by Adapty. To ensure data privacy, we processed the information in batches and added slight randomness to the results.
What regions do you cover in the report?
The report features data on the most popular and profitable economic regions of the mobile app subscription market – the US, EU, LATAM, and APAC.
How can I apply the insights from the report to my app?
The data and insights shared in the report will help you navigate the market more efficiently as well as give you fresh ideas for experiments with your app. Come up with a new pricing strategy based on the pricing benchmarks, run paywall A/B tests with the most profitable product combinations, and rely on expert insights when making your next move.
Can I share any data from the report on my socials?
We encourage it! Feel free to share your opinion or thoughts on the data and insights provided in our report.
What if I have additional questions or need further assistance?
You can always contact us regarding the report via the form on this page. If you want to learn more about Adapty, feel free to book a quick demo and have our experts answer all of your questions.
